V&A: Glastonbury

  • Motion design
  • Audio production
  • Interactive coding
  • Digital campaign

Freak was tasked to create an engine to hold all the V&A Glastonbury archive on a virtual map of Glastonbury.
This online digital experience of Glastonbury Festival enables the public to explore the evolution and growth of the Festival across five decades.

BACKGROUND

The map, created by referencing the real topography of Worthy Farm and its surrounding area, is presented as a 3D experience. Double-click on the map and be transported down into the Festival site where you can move around and discover each distinct area from the Pyramid Stage and the Green fields, to the Park and beyond.

Each archive theme is categorised into colours with nodes strewn across the map that you can click on and read the many memories and stories that occurred there. The archive includes posters, programmes, interviews, film, photographs, correspondence, tickets and other memorabilia, as well as personal accounts, maps, press cuttings and documents that trace the origins, workings and evolution of the Festival.

“Freak have directed many campaigns for us, all of them have been successful and led to growth in our business.
We have found that the Freak team have always understood our needs and delivered excellent creative solutions, normally a cut above any other creative suppliers.
Would absolutely recommend.”

Rob Waller, Live Nation

LIVE NATION: GLOBAL CONCERT PROMOTERS

  • Creative Campaigns
  • Content Strategy
  • Branding
  • Film, Animation & Mograph Production
  • Print Campaigns

Live Nation are the world’s largest concert and live entertainment group. Their operations include live music events, sponsorship activation, ticketing (through ownership of Ticketmaster) and more – operating in 40 countries globally.

Live Nation are the world’s largest concert and live entertainment group. Their operations include live music events, sponsorship activation, ticketing (through ownership of Ticketmaster) and more – operating in 40 countries globally.

BACKGROUND

We have been social content partners of Live Nation since 2015. Our campaigns have consistently delivered clicks, views and engagement, leading directly to ticket sales.

We receive on average around 30 individual campaign briefs every year, each with a simple objective – maximise engagement, enhance the profile of the brand and generate sales.

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“Freak have directed many campaigns for us, all of them have been successful and led to growth in our business.
We have found that the Freak team have always understood our needs and delivered excellent creative solutions, normally a cut above any other creative suppliers.
Would absolutely recommend.”

Rob Waller, Live Nation

ITF: THE INTERNATIONAL TRANSPORT WORKERS FEDERATION

  • Creative Campaigns
  • Content Strategy
  • Branding
  • Film, Animation & VR
  • Print Campaigns

The International Transport Workers Federation are a global union federation representing 19.7 million workers globally. Founded in 1896, their purpose is to further the rights and labour conditions of workers, promote social justice and economic progress, especially to the most vulnerable and those in the developing world.

The International Transport Workers Federation are a global union federation representing 19.7 million workers globally. Founded in 1896, their purpose is to further the rights and labour conditions of workers, promote social justice and economic progress, especially to the most vulnerable and those in the developing world.

BACKGROUND

We have partnered with the ITF supporting campaigns across their global departments since 2017. As well as providing content and strategy that powers their social campaigns, we also supplied their full global media content for their global congress in 2018, and their forthcoming congress
in 2023.

Our support for the ITF extends across digital and social, as well as into application development and virtual reality platforms and content.

“It has been a pleasure working with the team at Freak. They have gone above and beyond and far exceeded our expectations, during our time working together.
They are flexible and accommodating, able to understand and capture the essence of what we want to deliver. The films and animations they produce have set the bar very high –
I could not recommend Romin and his team enough.”

Sarah Vivier, ITF