Sensorium

• Software Design
• Interaction Design
• 360 Audio 

The Sensorium is an interactive experience that is unique, and creates the perfect space for body and mind. The room is specifically designed to relax you through sensory of sight, sound, smell and touch.

This is accomplished through 360 visuals with ultra-realistic 4k video, intelligent lighting, tactile vibration, aromatherapy and ground breaking sound technology.

This creates the ultimate immersion experience. 

Bright Lights, Big City

• Mobile App Development
• Game Production
• Motion design

Our favourite projects are the ones we build from the ground up, as we did for our latest app for iOS, Android and web. From concept to completion – we love to develop artwork, scripts, game logic, storyboards, illustrations, animations, coding, testing and delivery of interactive apps and experiences.

Within this interactive graphic novel game, using gesture controls the gameplay involves re-arranging the sections of each scene, trying to find the correct order to progress through the level. From block puzzles, to outfit changes and customisation this game had many layers of game functionality which helped us bring this comic book adventure to life. 

Alba: A Wildlife Adventure Teaser

• 3D Production
• Asset design
• Unity Development for Mobile

Freak were asked to produce a trailer for UsTwo games latest mobile masterpiece Alba: A Wildlife Adventure.

Ustwo games are the design visionaries behind the multi-award winning Monument Valley series of games. The development of the trailer for their new game involved working alongside them and agency Maverick to produce a new working Unity engine build of the game. This included adding new 3D assets and characters, managing the cinematography and virtual environments, and producing new code for the final output.

The result was a beautiful, bespoke trailer for an awesome game, featuring footage and elements not found anywhere else.

The Life Artois

• Augmented Reality
• Web App Production
• Character Animation

We were challenged to create a motion capture augmented reality application to support a Stella Artois experiential campaign devised by JKR Global.

This brand experience for the global Stella Artois ‘The Life Artois’ campaign is a world first commercial implementation of cutting edge webapp technology. It uses the camera on a broad range of mobile, tablet, laptop or PC devices to animate a character on the user’s screen within their browser.

Accessed as simply and as quickly as visiting any day to day website, this one click quick delivery system for the experience greatly increases engagement as no download is required.

Once inside the experience the characters are customisable in real-time within the webapp, with over a million possible combinations the user explores the possibilities all within the stylised world of the brand.

The illustration can then be placed within a chosen setting and shared on social media with an additional competition option enabling a limited edition custom print to be delivered through the mail.

So, a true end to end experience, from digital to physical.

Soundwall

• Software Design
• Interaction Design
• Motion Graphics

Soundwall is an interactive audio visual installation, designed for the children’s ward at Poole Hospital NHS in Dorset. It was created as a collaboration between music production company DOsounds and We Are Freak, the SoundWall serves as a way to help calm and entertain children as they await surgery or appointments at the hospital and also aids in getting them moving again post operation.

Hospitals across the UK are beginning to see the value of interactive technology in patient education and care, and we are very proud to have been able to use our skills to contribute to the NHS.

World Bank: VR Installation

• Video production
• Audio production
• VR production
• Motion Design
• Software Development

Together with the ITF (International Transport Workers Federation), we ran an installation presenting a VR documentary that we produced in Dakar, Senegal, at the annual World Bank ‘Transforming Transportation’ conference in Washington DC.

In Senegal, informal workers are faced with huge challenges to earn their livings, from 15 hour working days to abuse and exploitation from police and mafia. Our documentary follows a day in the life of Soukae Ka, exploring her world, inviting the influential attendees at the World Bank to walk a mile in her shoes, with the aim of helping to improve the lives of all those working in the informal transport sector.

“Its a heartbreaking story, which proves that all, the World Bank, the International Transport Workers Federation and all IFIS should make a joint effort and find better ways of how they can improve the life condition for these ordinary people, like the Bus conductor in Senegal. It is a challenging task, but it is doable and I think we can do a lot to help those people.”
Aliya Karakulova – World Bank – Senior Operations Officer

“I never knew that the working conditions were that difficult in Senegal, it was very informative and I can’t believe that they go so long without getting home, 6 days a week 12-14 hours per day its…I couldn’t imagine. Thats makes me feel very lucky to live here.”
Elizabeth Boren – World Bank – VR Developer

“I’ve been working directly in urban transport in African cities, and it still comes as a surprise to me how much this medium can give you an insight – helping you to understand – what is happening on the ground. I analyse these issues on a daily basis, and this video still gives me a completely unique perspective. Fantastic.”
Fatima Arroyo Arroyo – Urban Transport Specialist

“You have a great sense of what the the issues of workers in this sector are – not just physically, but psychologically. In those few short minutes you get a real glimpse of how difficult the job is, what goes into it for 14h hours a day, the conditions that she works in as well as other people working in the informal sector in Senegal.”
Wesley Uhl – World Resources Institute