General Mills

• Video Production
• Motion Design
• Location recording

Working for General Mills UK team, our focus has been on creating UK market social campaigns & adapting Global & European campaigns to fit the unique UK audience & market objectives.

We’ve worked across their brands, including Old El Paso, Nature Valley, Petit Filous & Betty Crocker to deliver digital and social campaigns that drive awareness of new product & line extensions.

Bright Lights, Big City

• Mobile App Development
• Game Production
• Motion design

Our favourite projects are the ones we build from the ground up, as we did for our latest app for iOS, Android and web. From concept to completion – we love to develop artwork, scripts, game logic, storyboards, illustrations, animations, coding, testing and delivery of interactive apps and experiences.

Within this interactive graphic novel game, using gesture controls the gameplay involves re-arranging the sections of each scene, trying to find the correct order to progress through the level. From block puzzles, to outfit changes and customisation this game had many layers of game functionality which helped us bring this comic book adventure to life. 

Alba: A Wildlife Adventure Teaser

• 3D Production
• Asset design
• Unity Development for Mobile

Freak were asked to produce a trailer for UsTwo games latest mobile masterpiece Alba: A Wildlife Adventure.

Ustwo games are the design visionaries behind the multi-award winning Monument Valley series of games. The development of the trailer for their new game involved working alongside them and agency Maverick to produce a new working Unity engine build of the game. This included adding new 3D assets and characters, managing the cinematography and virtual environments, and producing new code for the final output.

The result was a beautiful, bespoke trailer for an awesome game, featuring footage and elements not found anywhere else.

GoGo Penguin

• Video Production
• Audio Design

GoGo Penguin have been hailed as the “Radiohead of British Jazz”, but they draw equally on rock, jazz and minimalist influences, alongside the intricacy of Aphex Twin or Four Tet to create their punchy, experimental, but always beautiful music. This very special live film – GoGo Penguin Live from Studio Two was filmed at the legendary Studio Two at Abbey Road Studios, London. Studio Two is a unique space, part myth, part sacred space, and Freak were delighted to direct the full, one-hour live film there for this genre-bending band.

Wu Massacre

• Animation Production
• Audio production
• Motion design

We love to bring static art to life through digital trickery. We also love comics, graphic novels and animations.

So… when one of our favourite hip hop artists and bona fide global legends of the genre reimagined themselves as superheroes on their Wu Massacre album… there could only be one outcome – we created our vision of an animated music promo video for the mighty Wu Tang Clan.

SQUAREPUSHER

• Video production
• Audio production
• Motion design
• Visual Styling

Squarepusher is one of the leading lights of innovative electronic music. His impossible-to-define sound finds its natural home on famed independent label WARP, home to the most inspired creative minds to grace the music landscape in the last 25 years.

Freak was founded on music video production, and we were in our creative element to produce this video. We used a mixture of live footage taken from his show at the Barbican, London, and motion graphics produced both in-house at Freak and by manipulating Squarepusher’s own stunning visuals from his ground breaking AV tour.

Johnnie Walker

• Video production
• Audio production
• Motion design

The concept was created by Diageo Future – the producer’s innovation arm – and described as “a cutting-edge, online whisky personalisation experience that enables people to purchase new and exclusive Johnnie Walker whiskies matched to an individual’s flavour preferences”. We produced this promo film alongside our friends at branding agency Hey Big Man to promote the concept and the launch of the product.

Paradise Island Festival

• Video production
• Audio production
• Motion design
• Brand development
• Digital campaign
• Print campaign

The Paradise Island Arts and Music Festival was held in the iconic setting of Koh Samui, Thailand. Working closely with our friends at Soundcrash the Freak team created an integrated marketing campaign encompassing 65 multi-channel deliverables to brand the festival and promote the event, which featured legendary acts from around the world – Goldie, The Pharcyde, LTJ Bukem, Krafty Kuts, Maribou State, DJ Kentaro, and many more.

Highlights Film

We were all kinda bored of the typical ‘high shutter speed, fast – slow – fast’, idiomatically predictable nature of most festival highlights reels. We wanted to add something with a personality that was more unique to Paradise Island. We took the live footage from the event and augmented it with a papercraft-inspired  animated world and drew some inspiration from the concepts of travel films to deliver the video in a punchy and energetic montage that goes beyond tickertape slowmos.

London Interdisciplinary School

• Video production
• Audio production
• Motion design

The London Interdisciplinary School is the first new university to open its doors in the UK for 40 years. Their focus is on multi-faceted problem solving, rather than traditional, subject based learning – students can expect a single course module to cover everything from genome editing and international relations to probabilistic thinking and outcome modelling. We were delighted to be asked by our friends at Ignite PR to help them design a modern and slick video campaign that represented the values of this progressive and forward thinking school. 

Client Testimonial

“We worked closely with We Are Freak to realise the vision for a new University launch video – London Interdisciplinary School. From the outset, they understood what we were trying to achieve creatively and brought it to life wonderfully. The client was over the moon with the result, the balance between animation, story and impact was executed perfectly. We couldn’t be happier.”

Sam Trainor-Buckingham, Ignite Managing Director

Behind The Scenes

We interviewed ten of the founding committee of the London Interdisciplinary School. This included representatives from the London Metropolitan Police, entrepreneurs such as the founder of Innocent Smoothies and Propercorn, industry and recruitment specialists, and LIS co-founders.

Pho – Who you work pho

• Video production
• Audio production
• Motion design

Stephen and Juliette Wall started travelled to Vietnam and fell in love with the amazing local streetfood – Pho. They made the decision to start a restaurant serving phở while sat on high stools, slurping pho bo, in Ho Chi Minh City and opened their first restaurant in London 2005. Fast-forward to today and Pho is still a family-run business serving great value, healthy Vietnamese street food that is cooked fresh every day for thousands of happy customers.

When Freak were asked to contribute to Pho’s award winning video campaigns, the creative team were inspired by the story behind the creation of the brand to create the ‘Who Do You Work Pho?’ campaign films, as well as the ‘Tis the Hangover Season’ film which works with Pho’s playful and laid back brand.

Recruitment Campaign

Pho didn’t want a traditional recruitment film that told the history of Pho, wanting to capture the energy and freshness of their food, restaurants and people. Freak were asked to create a film that captured this ethos alongside the laid back attitude that makes their restaurants so popular.

Shot live at Pho locations across London, Freak created two punchy short films with a handheld camera and slick editing to achieve the non-traditional style they were looking for.

A Successful Heist

Behind The Scenes