• Sound design
  • Location recording
  • Mix

We worked with Publicis and Partizan on this TV Commercial directed by Michael Gracey for, which aired on UK television.

This is one of many times we’ve had the pleasure of working with Michael Gracey, who recently directed the hit feature film The Greatest Showman.


This project was a detailed exercise in sourcing and editing sound effects. We layered the sounds for the robots from a huge selection of small and individual robotics recordings using a huge range of items, from servos to larger electric motors and hydraulics. We combined these with a background ambiance that included conveyor belts and machinery to create a realistic factory soundscape. Multiple layers were added, with certain sections later stripped back to leave only the spot effects such as impacts and tires squealing. This kept the sound design clean and uncluttered, allowing the iconic music to shine through in this brilliant advertisement.

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