Our friends at Feelunique asked us to provide a full suite of multi-channel content to promote the centerpiece of their Winter Campaign and key gift of the holidays – The Little Beauty Parcel. This stunning December calendar contains 24 special gift boxes to open during December with each one containing a different beauty product. The campaign was a sold out success and for those lucky enough to receive a Little Beauty Parcel a special occasion.
Feel UniqueThanks for all your amazing work on our animation!
The talented writers and artists at Feelunique had created a beautiful papercraft story for their Winter Campaign. The Freak Creative team turned these starting points of script and character into a layered snowy world using a combination of 2D and 3D techniques all inspired by models made of paper with angular lines and clean subtle colours.
The main part of the collection was a 60 second papercraft animation that told the story of a little parcel reaching it’s owner. Realised in a combination of 2D and 3D and accompanied by a playful, adventurous original score, and a voice over featuring a BAFTA nominated British actress.
Playing with things is fun and at Freak we are always looking for ways to make experiennces playful, rather than passive. As an add-on to the main visual campaign, the creative team at Feelunique were looking for a way to bring our winter wonderland to life in an interactive way. We created this little web app for them that provides a fun little challenge, giving the audience a way of delving deeper into the world of the Little Beauty Parcel.