The Paradise Island Arts and Music Festival was held in the iconic setting of Koh Samui, Thailand. Working closely with our friends at Soundcrash the Freak team created an integrated marketing campaign encompassing 65 multi-channel deliverables to brand the festival and promote the event, which featured legendary acts from around the world – Goldie, The Pharcyde, LTJ Bukem, Krafty Kuts, Maribou State, DJ Kentaro, and many more.
We were all kinda bored of the typical ‘high shutter speed, fast – slow – fast’, idiomatically predictable nature of most festival highlights reels. We wanted to add something with a personality that was more unique to Paradise Island. We took the live footage from the event and augmented it with a papercraft-inspired animated world and drew some inspiration from the concepts of travel films to deliver the video in a punchy and energetic montage that goes beyond tickertape slowmos.