The Life Artois

  • Augmented Reality
  • Web App Production
  • Character Animation

We were challenged to create a motion capture augmented reality application to support a Stella Artois experiential campaign devised by JKR Global.

This brand experience for the global Stella Artois ‘The Life Artois’ campaign is a world first commercial implementation of cutting edge webapp technology. It uses the camera on a broad range of mobile, tablet, laptop or PC devices to animate a character on the user’s screen within their browser.

Accessed as simply and as quickly as visiting any day to day website, this one click quick delivery system for the experience greatly increases engagement as no download is required.

Once inside the experience the characters are customisable in real-time within the webapp, with over a million possible combinations the user explores the possibilities all within the stylised world of the brand.

The illustration can then be placed within a chosen setting and shared on social media with an additional competition option enabling a limited edition custom print to be delivered through the mail.

So, a true end to end experience, from digital to physical.

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