The Life Artois

Context

Stella Artois set out to push the boundaries of their experiential campaign, and we were called to make it happen. We created a groundbreaking motion capture augmented reality app that not only brought their vision to life, but elevated it, turning their campaign into an unforgettable, immersive experience curated by JKR Global.

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Solution

The Life Artois is a travel concept where instead of physical travel, we make the trip with our minds - creating a lifestyle element to their brand positioning. Our inspiration was to building on a unique design style created by Meredith Niles. What if we could seasmlessly transport our users into her world, enabling them to imagine themselves as one of her unique characters?
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So, for the global campaign, we created a world-first web app experience. With no downloads required, users could instantly imagine themselves in The Life Artois world using their smartphine and in-browser AR, and then animate a character on any device, customising it in real-time with over a million combinations.

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Results

The experience didn't end there – users could share their creations on social media for a chance to win an exclusive limited edition print. A true end-to-end experience, from digital to physical.

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