Hovis Rises: Doubling Digital Engagement & Organic Traffic

Context

Hovis is one of Britain’s most beloved brands, with a loyal following and a rich heritage. However, with shifting algorithms and a new generation of bread lovers, Hovis needed to create fresh content that would resonate with their audience online.

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Solution

Through a long-standing partnership, we've worked closely with Hovis on a fresh social strategy, with consistent posting, standout video content and creative campaigns that continue to drive their visibility.

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Results

In an ongoing collaborative effort with Hovis, we didn't just deliver results – we transformed their digital presence. We doubled their Instagram following, bringing in thousands of new followers. Meanwhile, the launch of their new website resulted in a surge in organic traffic, with visits more than doubling, driving visibility and user engagement.

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