G.Network

The Fibre of London

London's fastest full-fibre broadband needed a hyper-local, organic social strategy. Targeted creative and bold storytelling boosted their presence exponetially, building a loyal community and turning local awareness into real advocacy across social.

Client • 

G.Network

Service • 

Social Media

Context

G.Network is a UK-based full-fibre broadband provider focused on delivering ultra-fast internet services across London. While their tech was ahead of the curve, their social growth wasn't keeping up. The brief: create a strategy that would cut through, grow their following organically and turn awareness into advocacy - and crucially only target a relatively small core marketplace of London Zones 1-4.

Solution

We created a geo-targeted social media brand and strategy that brought it all together, including top-tier creative, savvy media spend management and best in class lead generation.

Results

A loyal, engaged audience and a robust following that’s growing by the day. Before our social re-brand and services, G.Network had 30k impressions and less than 1k engagements on Meta and had little to no presence on LinkedIn. Since Freak we have achieved 3.5 million Meta impressions and 50k Meta engagements, while on LinkedIn, we built a following of 20k with 15k engagement.

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