At Freak, we’ve always challenged brands to dare to be different through bold ideas, disruptive campaigns and creative risks that pay off. We’ve done it time and time again for our clients. So now, we’ve done it for ourselves.

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We’re entering a new chapter. And we want to bring you in. Are you ready?

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It’s bolder. It’s more challenging.

It’s full of passion, creativity and clarity.

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It’s unmistakably us.

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Curious?

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Here’s what we can tell you now:

We’re coming in strong with acid green and burgundy, a palette that reflects our ambition, energy and intensity. A new logo. A new feel. A new voice.

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Every detail,  from bold type to fresh colour, tells the story of who we are now.

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So… why rebrand?

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We’ve been so focused on delivering big ideas and standout Campaigns for others, our own brand sat quietly in the background. But behind the scenes?

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We were evolving,  fast. Our vision sharpened. Our ambition grew.

And it was time to bring that to life, visually and vocally.

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Let the work speak for itself

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We’ve been making noise behind the scenes, with work that pushes boundaries and builds culture. Work that feels like Freak.

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Like our Sakura Spring Campaign for Yutaka, the UK’s leading Japanese food importer. To celebrate Japan’s iconic Sakura season, we created a cherry blossom-themed campaign inspired by traditional watercolours and Yutaka’s packaging. The campaign spanned digital, OOH and social, delivering standout results and capturing the spirit of spring in Japan, seen everywhere from Tesco to Tottenham Court Road.

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Our Hovis campaign

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We partnered with one of Britain’s most iconic brands to refresh their online presence and connect with a new generation of bread lovers. Through consistent posting, standout video content and creative social campaigns, we helped double Hovis’ Instagram following and drive real engagement. Alongside the launch of their new website, our strategy led to a surge in organic traffic, more than doubling visits and elevating the brand’s digital visibility across every touchpoint.

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And there’s more coming.Think: bold, rule-breaking campaigns. The kind that sticks in your mind and stays with you for years to come. 

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So what’s next?

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We’ll be sharing behind-the-scenes content from the rebrand journey. Insights. Visuals. Inspiration.

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But for now? Explore our new website. Follow us. Engage.

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Because the next chapter of Freak is just getting started, and trust us,

you’ll want to be part of it.