Client:
Hovis®
|
Industry:
Baking
|
Service:
Social Media
Discover how Freak's fresh social strategy and standout content transformed Hovis'® digital presence, resulting in their Instagram following more than doubling and organic website traffic surging by over 100%. This success stemmed from revitalizing their online engagement and showcasing their iconic brand heritage to a new generation.
Freak partnered with Hovis®, a truly beloved British brand with a rich heritage and a loyal following. Hovis® recognised the need to refresh its digital presence to connect with a new generation of consumers and adapt to the ever-shifting online algorithms.
We aimed to create fresh, engaging content that would really resonate with their audience and maintain their strong brand identity in the digital space.
Leveraging our partnership, we collaborated closely with Hovis® to develop and implement a comprehensive social media strategy. This included:
The campaign uniquely leveraged the iconic 'Ghost Signs' to tell a story of heritage and highlight the strength of everyday people.
In an ongoing collaborative effort with Hovis®, we didn't just deliver results – we transformed their digital presence. We doubled their Instagram following, bringing in thousands of new followers. Meanwhile, the launch of their new website in 2024 resulted in a surge in organic traffic, with page visits more than doubling, driving visibility and user engagement.
Go behind the scenes of our latest Hovis® campaign and discover the story behind the making of the new film.