Client:
Hovis®
|
Industry:
Baking
|
Service:
Social Media
Our fresh social strategy and standout content have transformed Hovis®’ digital presence, a truly beloved British brand with a rich heritage and a loyal following. We more than doubled their Instagram following and increased organic website traffic by over 100%, connecting with a new generation of consumers and adapting to the ever-shifting online algorithms.
We aimed to create fresh, engaging content that would really resonate with Hovis®’ audience and maintain their strong brand identity in the digital space.
Leveraging our partnership, we collaborated closely with Hovis® to develop and implement a comprehensive social media strategy. This included:
The campaign uniquely leveraged the iconic 'Ghost Signs' to tell a story of heritage and highlight the strength of everyday people.
In an ongoing collaborative effort with Hovis®, we didn't just deliver results, we transformed their digital presence. We doubled their Instagram following, bringing in thousands of new followers. Meanwhile, the launch of their new website in 2024 resulted in a surge in organic traffic, with page visits more than doubling, driving visibility and user engagement.
Go behind the scenes of our latest Hovis® campaign and discover the story behind the making of the new film.
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