The true taste of Japan

Context

Yutaka are the original importers of Japanese food into the UK, being the premier supplier of restaurants and retailers for over four decades.

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To create a strong and ownable association between their brand and Japanese culture, their campaigns focus on Japanese iconography and references that seek to transport their auidence into the true taste of Japan.

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Solution

For their spring campaign, we devised them a creative that is as iconically Japanese as the food itself - a cherry blossom-themed celebration of springtime's Sakura festival, where Japan blooms with iconic pink petals and lush landscapes spring into life.

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Inspired by the Yutaka packagings and the visual language of traditional Japanese watercolours, each element was uniquely crafted by the Freak team, creating a visual palette that was as ownable as it was iconic. Featuring digital, social and OOH elements, our iconic Sakura campaign has been seen far and wide, from your local Tesco's to the escalators on Tottenham Court Road.

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Results

The campaign achieved its goals at around 25% under budget in terms of media spend - going to show the attention that elevated creative can bring to your brand.