V&A: Glastonbury

  • Motion design
  • Audio production
  • Interactive coding
  • Digital campaign

Freak was tasked to create an engine to hold all the V&A Glastonbury archive on a virtual map of Glastonbury.
This online digital experience of Glastonbury Festival enables the public to explore the evolution and growth of the Festival across five decades.


The map, created by referencing the real topography of Worthy Farm and its surrounding area, is presented as a 3D experience. Double-click on the map and be transported down into the Festival site where you can move around and discover each distinct area from the Pyramid Stage and the Green fields, to the Park and beyond.

Each archive theme is categorised into colours with nodes strewn across the map that you can click on and read the many memories and stories that occurred there. The archive includes posters, programmes, interviews, film, photographs, correspondence, tickets and other memorabilia, as well as personal accounts, maps, press cuttings and documents that trace the origins, workings and evolution of the Festival.

“Freak have directed many campaigns for us, all of them have been successful and led to growth in our business.
We have found that the Freak team have always understood our needs and delivered excellent creative solutions, normally a cut above any other creative suppliers.
Would absolutely recommend.”

Rob Waller, Live Nation

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