Amazon SEO Doubles Cat Calming Sales

Context

FELIWAY® is the go-to for cat wellbeing, trusted by vets and loved by cats. They provide cat-calming solutions for stressed-out felines, using pheromone-based products to reduce common signs of stress. We were tasked with updating their Ecom pages on Amazon to cut through the noise and drive sales.

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Solution

Through strategic SEO keyword research, we created a content toolkit designed for Amazon’s A9 algorithm. Each product page features clear, engaging headlines and succinct bullet points, carefully optimised with keywords to drive visibility and engagement.

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Results

The impact of our sharp, search-optimised content is undeniable. Ordered revenue saw a significant 30% increase, and monthly sales have doubled since late December 2024, now reaching an impressive 8,000 units per month. This clearly demonstrates the measurable power of strategically crafted, SEO-focused content.