Context
Macmillan Cancer Support isn't just about raising awareness, it’s about driving real change. For two years, we teamed up with them to create bold, story-driven social content that put real, human voices front and centre.
Standing out and cutting through the noise, while remeaining timely and sensitive, was the main challenge - but doing this on an extremely tight budget was key. How could we leverage trendning moments to capture the imagination and attention of the public?
Solution
We crafted a dynamic campaign set during Wimbledon, leveraging real-time events and news stories to spark conversation and drive awareness around testicular cancer. The result was a bold content strategy that felt timely and engaging.
Results
With a promo budget under £1k and just 10 days from brief to delivery, the campaign exploded with 1.2 million views, generated 46x the average post clicks and snapped up two industry awards – a clear testament that boundary-pushing campaigns deliver results.
