Context
Stephen and Juliette Wall’s journey began with a simple love for Vietnam’s street food. After savoring pho bo from high stools in Ho Chi Minh City, they took a leap and opened their first restaurant in London in 2005. Now, Pho is a thriving, family-run business that serves fresh, healthy Vietnamese street food every day, delighting thousands of customers.
When Pho approached Freak to contribute to their award-winning video campaigns, the challenge was clear: how do we bring the essence of Pho – the heart of a family-run, laid-back business serving great value and fresh food – to life in a series of films? Inspired by Pho’s origin story, our creative team created the ‘Who Do You Work Pho?’ campaign, celebrating the brand’s ethos and personality.
Solution
Filmed live across Pho’s bustling London locations, we brought the brand's vibrant energy to life with two short films. Using a handheld camera to capture raw, authentic moments and paired with fast-paced, slick editing, we crafted a dynamic, non-traditional style that perfectly embodies the spirit of Pho.
Results
The result was an award-winning integrated campaign that not only captivated audiences but also delivered an outstanding return on investment. The campaign went on to win Integrated Campaign of the Year at the prestigious RMI Awards.
