Context
Sustainability has become a buzzword in fashion. H&M wanted to do things differently. The brief: bring their sustainability efforts to life through a rich, immersive digital experience in a bold and visually striking way.
Solution
We created an immersive visual experience from the ground up, from bold creative concepts and intuitive UI/UX design to robust code development and secure hosting. Users could travel through the years to track their progress in a format that felt dynamic, engaging and interactive.
Results
The result was a seamless visual experience that showcased H&M’s sustainability actions and progress over the years, delving into the archives in a way that’s transparent and forward-thinking. It’s an example of what a prestigious fashion brand like H&M can do creatively to convey their values by thinking outside the box.
