ITF
An NGO awareness campaign on transport worker rights - filmed by Freak globally, delivered through VR, film, digital, social and PR. We drove real change - including gig economy workers winning employee status, sick pay and minimum wage rights.
ITF
Production Studio
Across the world, millions of workers provide their labour without any guarantees - no contracts, no rights, no voice.
The International Transport Workers Federation - a global union organisation with 147 member states globally - selected Freak for a ground-breaking campaign to raise awareness and bring about meaningful change to the lives of informal transport workers around the world.
Freak devised a groundbreaking, multi-channel, global awareness and pressure campaign highlighting the issues faced by Deliveroo and Uber drivers in the UK, tempo drivers in Nepal, and bus drivers in Senegal.
Working with unions and workers around the world, we created a digital and experiential campaign designed to immerse the audience in the world of the workers, understand their issues and their humanity, and inspire them to pressure local governments to create long lasting change to their working conditions.
The stories were delivered through a creative campaign that included VR installations, short and long form videos, documentaries, social media and PR - and the outcomes were measured by inviting the audience to sign petitions advocating workers rights.
Our campaign was a success, generating millions of impressions and hundreds of thousands of petition signatures globally.
As a result of campaign, the ITF managed to secure a change in UK legislation, recognising gig-economy transport workers as employees, rather than contractors. This change gave them many of the rights - such as sick pay, holiday pay, minimum wage - that they had been denied until that point.
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