Feel Unique
Launching Feelunique's luxury advent calendar, our cinematic campaign drove 250k+ digital interactions and vital customer data. The product itself? Sold out before it hit the shelves.
Feel Unique
Production Studio
Feelunique’s Little Beauty Parcel is a treat for the holiday season, packed with 24 surprise beauty treats. To launch their Winter Campaign, we created a full suite of multi-channel content that made unboxing all part of the experience.
We leaned into the thrill of the countdown to create a bold, high-impact campaign built around daily drops, sharp visuals, social teasers, motion assets and standout packaging design.
At the heart of the campaign was a cinematic 60-second papercraft film, brought to life with a custom score and a voiceover from a BAFTA-nominated British actress. The result was a sharp, stylised campaign designed to spark curiosity and build anticipation.
Blending 2D and 3D techniques, we brought the story to life with a crafted aesthetic, drawing inspiration from intricate paper models, angular forms and a refined palette of muted winter tones.
The immersive, layered world of the Winter Campaign didn't stop at the visuals. We also created a seamless web app to go along with the visual campaign, inviting users to interact with the Little Beauty Parcel in a way that felt playful and on-brand.
Shortly after the digital campaign went live, the Little Beauty Parcel sold out completely, and in record time.
Once the product was sold out, the campaign focus shifted to lead generation for the following season - and our interactive web apps generating over 250k unique engagements, each with accompanying audience data and email leads.
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